农村科技传播效率的农户影响因素分析——基于湖南省320农户的调查

Effects of households on the dissemination efficiency of agricultural science and technology:Based on survey data of 320 rural households in Hunan

现有的农村科技传播实践比较重视"传者、信息、媒介"而忽略"受者",严重地影响传播、扩散效率与效能,最终导致"效果"不佳。基于湖南省农业主产区5个区域12个乡镇320个农村家庭单位的有效调查数据,从农户的主体性角度选取6类11个变量,运用Logistic模型实证分析农村科技传播效率的农户影响因素。结果表明,农户主动获取科技信息、参加教育培训、提高知识文化水平、示范性地应用科技成果等对农村科技传播效率的正向发展有着显著影响。因此,要促进农村科技传播效率的提高,需要基于农户的主体性角度采取相应的政策。

The situation that agricultural science and technology disseminating emphasizes on disseminator,information and media and neglects acceptor influences the spreading efficiency of agricultural science and technology.Based on valid survey data to 320 rural household units of the agricultural producing areas in Hunan province,the author uses the logistic model analysis method to empirical analysis the effects of households on the dissemination efficiency of agricultural science and technology.The study concludes that farmers＇ active attitude towards agricultural science and technology can promote the dissemination efficiency.Hence,the author suggests that policies should be made to encourage farmers to get scientifical and technological information,participate training,learn more knowledge,applying scientific and technological achievements.