服装商标名称的特点及影响其翻译的因素与翻译方法

Characteristics of Clothing Trademark and Affecting Its Translation Factors and Methods

在经济全球化的影响下,中国加入了世界贸易组织,越来越多的中国产品走出了国门,同时,外国的许多产品也被引进了中国。企业间的竞争使得商标名称的重要性越来越突出。出口的产品想要在市场上占有一席之地,商标名称的翻译就显得尤为重要了。如今,服装类的商标名称也受到了足够的重视。总结出了五种服装类商标名称的翻译方法,分别是不译法、音译法、意译法、音意结合法和创造性译法。

In the influence of economic globalization,China jointed the WTO.More and more Chinese products go out of the country,at the same time,many foreign products are introduced to China.Competition among the enterprises make trademark become more and more important.The trademark translation appears particularly important if the export products want to occupy an important position in the market.Nowadays,the clothing trademark has been paid more attention to.This paper summarized the five translation methods for clothing trademark of non-translation,transliteration,literal translation,combination of transliteration and literal translation and creative translation.