茶叶品牌建设亟待包装革新

Package Design Innovation-Access to Development of Tea Brand

从包装的角度研究茶叶品牌建设的途径和方法,目前茶叶包装需要革新,茶叶包装设计品牌意识落后,影响了消费者的信任,不利于品牌的宣传和价值传递,容易造成过度包装。茶叶包装应该突破传统习惯,完整标示,由此促进茶叶品牌的建设和发展,促进茶叶产业结构调整。

The paper discusses the approach to promoting the brand of tea products. It has been found that the package of tea products is out of date in design, which cuts down the consumer＇s credence and hinders the value com- munication, inducing overpackaging. It is advised that the design of the tea packaging should break with traditions and the tea should be labeled completely. Tea package innovation can not only promote tea brands building, but also boost the restructure of tea industry.