网络信息视角的旅行社品牌塑造研究

Research on the Brand Building of Travel Agency from the Perspective of Network Information

转型升级时期,网络信息技术的快速发展给旅行社业带来了新的机遇和挑战,对其品牌塑造的影响显得尤为突出。通过网络信息角度分析旅行社品牌塑造的瓶颈,进而阐述其塑造路径和策略,以期为我国旅行社品牌塑造提供可行方案。

Network information industry is developing rapidly and is now in the course of transformation and up- grading. Under such circumstances, travel agency industry is faced with new opportunities and challenges, especially in its brand building. This paper analyses on the bottleneck of Chinese travel agency brand building from the perspective of network information, and then elaborates on its approaches and strategy, in the hope of providing Chinese travel a- gency with feasible brand building programs.