开发铁路客运营销信息资源的研究

Study on Developing the Marketing Information Resource of Railw ay Passenger Transport

阐述了铁路客运企业只有组织好市场营销，才能在市场中求得生存与发展。加强运输市场信息的研究，可以帮助铁路运输企业在客运市场营销活动中作出正确的决策。提出了对客运营销信息资源研究、开发的几点建议。

Railw ay passenger transport enterprises can exist and develop in m arket only if they organize m arketing w ell. Strengthening the study on transport m arket inform ation can be helpful for railw ay transport enterprises to m ake accurate decision in their m arketing activities.Som e proposals are given on the study and developm ent of m arketing inform ation resource of railw ay passenger transport.