铁路多种经营企业引入市场营销初探

A Primary Study on Introducing Marketing Into Railway Enterprises of Diversified Business

在社会主义市场经济不断发展和完善及公路、航空等多种运输形式对铁路运输形成激烈竞争的今天，铁路企业的一切经营行为必须符合市场经济的一般规律。因此，铁路多种经营企业应该认真研究市场，树立市场第一的观念；要有竞争意识及创新精神，树立持续发展的战略观念，找准目标市场；着力培养具有较高忠诚度的营销对象；还要充分关注信息管理工作。

In the era when the system of socialist market economy continues to develop and become perfected and other modes including road,aviation,etc.compete with railway intensely,the railway enterprises must behave in accordance with the laws of market economy strictly.Thus,the enterprises of diversified business in railway sector must study market seriously,the sense should be established that market is the most important factor for enterprise.The enterprises should own the senses of competition and innovation,set up the strategic concept of sustainable development.The target market must be defined accurately and do the best to develop the marketing objects loyal to the firms.The work of information management must be emphasized also.