论金融高等教育的品牌建设

Brand Building of Financial Higher Education

我国高等院校品牌战略发展相对滞后,高等院校金融专业实施品牌战略具有提升教学质量、实现独特品类、提升整体价值的三重意义,金融专业品牌战略的合理定位和具体环节两个方面是实施金融高等教育品牌战略的主要内容。

The development of brand strategy of universities in China is lagging behind that of western countries . The brand strategy construction of colleges is of significance in improving the quality of teaching, achieving a unique category and to improve the overall value . The reasonable positioning and the implementation of specific aspects are the two main elements to carry out the brand strategy.