数字出版:文化逻辑与产业规制——以媒介融合为视角

In view of Media Convergence——Digital Publishing:The Cultural Logic and Industry Regulation

从媒介融合视角分析数字技术推动下数字出版发展的产业扩散和产业集聚的两种趋势,分析媒介融合带来的产业转型和文化变迁;分析数字出版和新媒体环境下形成的文化逻辑,并进而分析数字出版产业带来的文化和规制的矛盾性;从制度经济学角度分析媒介融合背景下数字出版产业发展的核心原动力,指出垄断作用力和竞争作用力达到均衡——"制衡"是数字出版产业健康发展的支点,垄断与竞争并存是数字出版产业规制的主要内容。

On the view of media convergence,this article described the two trends of industrial diffusion and industrial clustering driven by digital technology,analyzed of the in-dustrial restructuring and cultural change with media convergence and the formation of cul-ture logic be yard the new media environment.And thus this paper analyzed the conflicts between culture and regulation of the digital publishing industry.From the perspective of in-stitutional economics,this article analyzed the digital publishing industry＇s core driving force.Given this point：monopoly force and competition force to be balance,that means ＂Checks and balances＂,which is the driving force on the healthy and rapid development of digital publishing industry.The main content of the digital publishing industry regulation is the coexistence of monopoly and competition.