原版教材引进的策划、编辑与出版——以《高级英语视听说教程》的引进为例

Topic Selection,Editing and Publishing of Introduction of the Original Textbooks

以原版教材《高级英语视听说教程》的引进为例,本文详细论述原版教材引进过程中,选题策划、编辑加工、出版发行等不同环节的工作内容和程序,其结论认为原版教材引进是一项复杂的系统工程,只有精心设计各个环节,才能出版高质量的引进教材。

In recent years,it is a great concern of the publishing field that the high-quality original textbooks should be introduced to offer more options for universities to choose from so as to integrate latest teaching materials into the curriculum to improve the quality of the higher education.With a successful introduction of a set of original English textbook as a case,this paper states and shares the whole introducing process of the topic selection,adaptation,editing,and marketing.The paper concludes that it is possible to introduce high-quality original textbooks to serve the teaching in higher education as long as all the steps are designed properly.