新疆那拉提景区居民的旅游社会影响感知研究

Research on tourism social impact perception of Nalati scenic spot in Xinjiang province

以新疆那拉提景区居民对旅游影响的感知和态度为研究对象。在问卷调研获取研究数据的基础上,通过运用描述性统计、聚类分析和相关分析等方法,对居民总体感知的态度水平、不同居民人口学特征的态度差异水平、不同态度居民的社区参与水平进行分析。结果显示:总体上居民对旅游影响表示满意,对负面影响指标虽然得分较低,但均没有表现出不满意态度;除了不同性别居民对居民态度不具显著性差异,不同年龄、民族、职业和受教育水平居民对居民态度均有一定差异;根据居民对旅游影响的态度,可以分为淡漠支持者和矛盾支持者两类,前者对经济、社会、文化和环境影响的态度均低于后者。

This study takes residents attitude towards tourism impact perception in Nalati scenic spot as an example,based on the data of the questionnaire,analyzes the level of overall perception attitudes of the residents,the attitude differences of the different demographic characteristics and the community participation of different attitudes residents by adopting many methods such as descriptive statistics,K-Means Cluster and Correlation Analysis and so on.The research shows that the residents show generally speaking the residents are satisfied with the tourism impact,although the score of the negative indicators is lower,the unsatisfied attitude does not show up;residents of different ages,nationalities,jobs and education levels have differences to attitude;according to tourism impact attitude,it is divided into two groups： indifferent supporters and contradictory supporters,the attitude towards economic,social,cultural and environmental impact of the former is lower than the latter.