摘要
针对我国饭店业中存在的过度竞争与竞争不足的典型现象,饭店企业有必要发展合作竞争观念,将其与竞争对手的关系由对抗转向合作。文章从资源协同的角度出发,在对饭店业资源的类型及其协同的本质进行分析的基础上,提出了饭店业资源协同的方式及其具体建议。
Aiming at excessive competition and lack of competition, the typical manifestation of the existing competition in hotel industry in our country, it is necessary for hotel enterprises to establish the new idea of cooperation and competition, which can help the competitors to make their relationship turn from confrontation to cooperation. This paper starts with the perspective of resource synergy, and analyzes the types of hotel industry resources and the essence of synergy; at last it proposes some sugges- tions of how to realize resources synergy of hotel industry.
出处
《旅游研究》
2012年第1期90-94,共5页
Tourism Research
关键词
饭店业资源
协同方向
协同管理
resources of hotel industry
orientation of cooperation
cooperative management