股指期货环境下券商控股期货公司营销策略研究

Study on the Marketing Strategy of Broker-dealer Holding Futures Companies under the Environment of Stock Index Futures

股指期货上市,大幅增加了期货市场的交易规模,使得券商和商业银行能够进入期货市场。券商控股期货公司应该通过与证券公司及商业银行的合作来拓宽营销渠道,通过提升服务水平和品牌影响力来建立核心竞争力,通过做到与客户共赢来实现期货公司的发展。

The introduction of stock index futures into the stock market has greatly increased its trade size and enabled the broker-dealers as well as commercial banks to enter the stock market. The broker-dealer holding futures companies should broaden their distribution channels through the cooperation with securities companies as well as commercial banks. They should also establish their core competitiveness by improving service quality and brand influence so as to realize self-development by achieving a win-win situation with their clients.