摘要
经过市场调研发现,芜湖市高校园区具备校园直接邮寄广告(DM广告)项目的开发环境。针对芜湖市目前尚无针对性强、覆盖率广的校园直接邮寄广告项目情况,从市场调研、团队分组、目标受众群体和商家定位等方面进行了分析,论述了芜湖市高校校园直接邮寄广告的项目开发过程。
Through market research, the author found that it is feasible to develop DM advertisement project on Wuhu＇s college campuses. In light of the fact that there are no DM advertisement projects with high pertinence and broad coverage in Wtthu, the author makes analysis in aspects ofrnarket research, grouping, target audience, dealer orientation, etc., expounding the process of developing DM advertisement project on Wuhu＇s college campuses.
基金
2010年安徽商贸职业技术学院院级教研项目"DM直邮广告课程带动视觉传达设计专业实践课程开发的研究"
项目号:ZL201019
关键词
DM广告
高校校园
芜湖市
DM advertisement
college campus
Wuhu City
