中国品牌商品开拓俄罗斯市场问题及对策

The Problems and Countermeasures of Chinese Famous Brand Commodities Exploring the Russian Market

中俄经贸关系迅速发展,中国品牌商品开拓俄罗斯市场是经济发展的必然要求,也由于俄罗斯市场竞争激烈,实施品牌战略是必然选择,同时,俄罗斯市场购买力不断增强,为实施品牌战略提供必要的条件,在这个过程中也遇到了诸如中国企业对进入俄罗斯市场积极性不大,中国品牌的知名度不高,企业缺少营销和售后服务网络等问题,应采取制定营销战略,开展品牌贸易,开设大型连锁超市来改变中国商品在俄罗斯市场的形象,提高产品核心竞争力,树立品牌形象等策略。

Sino-Russian ewnomy and trade relations have developed rapidly,Chinese brand products development to the Russian market is an inevitable requirement of economic development,also due to the Russian market is highly competitive,brand strategy is the inevitable choice.The Russian market purchasing power is growing,provides the necessary conditions for the implementation of brand strategy,this process also encounteres such little enthusiasm for Chinese companies entering the Russian market,China's brand awareness is not high,the lack of corporation marketing and after-sales service network.We should develop marketing strategies and develop brand trade,creat the large supermarket chains to change the image of Chinese goods in the Russian market,improve the core competitiveness of products and establish a brand image strategies.