视觉传达设计中的汉字再设计

Redesign of Chinese Characters in Visual Communication

汉字不只是视觉传达设计的符号元素之一,更是赋有中国特色设计的重要语汇。对汉字进行再设计是视觉传达设计中重要的课题。汉字设计造型中的形意表达是中华民族特有的传统文化思维和视觉方式的集中反映,体现了中国文化的厚重感与完美的审美意象结合。通过著名设计师的成功实例作品来分析汉字形意表达的民族传统和可能性,旨在唤起更多的视觉传达设计者重视汉字再设计的重要性。

Chinese characters offer function of not only one of symbol elements in visual communication, but also that of important vocabularies that convey basic meanings with Chinese characteristics. Thus, redesigning Chinese characters is a major task in visual communication since form - meaning expression mirrors specific Chinese traditional culture thinking and visual style, and embodies the massiness feeling and perfect aesthetics images of Chinese culture. Based on some famous designers＇ successful works, this paper analyzes the national tradition and possibilities expressed by Chinese characters＇ forms and connotations, aiming to arouse more attention to the redesign of Chinese characters.