论陕西民俗文化产业的升级

On Upgrade of Folk Culture Industry in Shaanxi Province

陕西是一个文化生态极为多样的省份,不仅有着丰富的历史文化资源和深厚的人文传统积淀,更蕴涵着丰厚的民俗文化资源。开发利用民俗文化资源,发展陕西民俗文化产业,目前最要紧的是提升和扩大民俗文化产品的附加值,抓住价值链中的高端环节,实现陕西民俗文化产品的升级。为实现陕西民俗文化产业合理有效的升级,首先应通过创新增强核心竞争力;其次要实施品牌发展策略;最后要加大营销力度。

Shaanxi is a very diverse cultural province in which has a rich historical and cultural resources and deep cultural traditions accumulation, implies infinitely more folk cultural resources. We have to upgrade and expand the value of the products to seize the high-end part of the value chain to achieve Shaanxi folk culture product upgrades. This article based on the Shaanxi folk culture industry development, explores the industry of Shaanxi folk reasonable and effective upgrade path