动漫企业商标战略的实施

Implementation of Trademark Protection Strategy in Animation Industry

目前我国动漫企业商标意识薄弱。针对这一问题,结合动漫企业在商标注册及使用实践中的具体情况,通过对动漫企业在商标申请注册、商标有效使用及打击商标侵权等方面的分析,可以认定,只有实践商标战略,充分发挥商标在企业发展中的作用,动漫企业才能在知识产权保护方面变被动为主动,不断提升企业竞争力。

Aiming at the problem that the trademark protection consciousness is weak in animation industry, this paper analyzes the registration, effective use and protection of trademark in animation industry, which shows that only implementing trademark protection strategy and fully displaying the function of trademark in animation industry can protect the intellectual property and enhance the comoetition of animation industrv.