服务类高职院校品牌形象建设的思考

Thought on Brand Image Construction in the Kind of Service of Higher Vocational Colleges

在教育国际化和市场全球化的竞争趋势下,高职院校因其自身发生和发展的特殊性,导致其不可避免地遇到瓶颈制约。要想在竞争中求得生存和发展,必须全力打造自己的品牌形象。因此,要从回答和解决什么是形象和形象建设的意义,以及如何解决高职院校在发展过程中形象建设方面所存在问题出发,并从"以人为本"的角度探求服务类高职院校品牌形象建设的途径。

Under the competitive tendency of education internationalization and market globalization, higher vocationa colleges unavoidably come across bottleneck restriction due to the particularity of self-happening and self-development Therefore, this paper starts from answering and solving what is image, what is the meaning of image, and how to solve tht existing problems in image construction in the process of development for higher vocational colleges. It also discusses the approach of brand image construction in the kind of service from the point of people-orientation in higher vocational colleges.