摘要
在竞争激烈的市场环境中,我国企业已经意识到品牌所蕴含的价值,但与国外大品牌相比,我国企业品牌建设和品牌定位还存在知名品牌数量少,品牌生命周期短以及品牌定位不精确等现象。
In the fierce market competition,our enterprise has found the value of brand.Compared with the foreign brands,China＇s enterprise brand construction and brand positioning still exist many problems,such as well-known brand is less,brand life cycle is short and brand positioning is not accurate.
出处
《价值工程》
2012年第9期109-109,共1页
Value Engineering
关键词
品牌建设
品牌营销
品牌定位
brand construction
brand marketing
brand positioning
