浅谈中国企业品牌建设

On Enterprise Brand Construction

近年来,我国企业实施品牌战略取得了显著成效,但与在华跨国企业相比,我国企业在实施品牌战略上意识相对淡薄,缺乏紧迫感,品牌定位缺乏文化内涵,产品技术创新力度不够。这在一定程度上决定了我国企业建立品牌的重要性和紧迫感。

In recent years,our enterprises have made remarkable achievement since implementing brand strategy.Compared with the multinational enterprises in China,enterprises of our country is weak and not urgent in the implementation of brand strategy;brand orientation lacks of cultural connotation,the product technical innovation is not enough,which determines the importance and urgency of brand construction to a certain extent.