高校应全面开展公共关系教育

Carrying out Comprehensively Public Relations Education

提高大学生的综合素质是高校自身发展的需要,是社会发展的必然要求。公关教育思想能够敦促大学生自觉加强专业知识与技能的学习,提高大学生的形象意识、人际技能、合作精神,公关教学能够进一步完善学生的知识结构,帮助学生顺利走上社会,从而有助于塑造学校的良好形象。

It is a requirement of colleges＇ self-development as well as an inevitable demand of social development to the university students＇ comprehensive qualities.Education theories of public relations aim to urge students to strengthen consciously their studies of professional knowledge and skills,enhance their awareness of image,human skills and their teamwork spirit.Public relations teaching can further perfect students＇ structure of knowledge,helps them to come into society naturally,and therefore contribute to foster a good college image.