艺术通感与现代包装设计

Artistic Synaesthesia and Packaging Design

从人的心理通感角度出发,分析了现代包装设计中艺术通感的三个审美层次,论证了包装设计中运用通感的视觉传达表现形式实现消费者和设计师之间情感的对接,从而可以更全面地向消费者传递包装设计中蕴含的信息。

From the perspective of psychological Synaesthesia,it analyses three aesthetic level of art synaesthesia in modern packaging design,illustrates that the use of synaesthesia visual form to realize emotional connection between consumers and designers in packaging design,thus it can be more comprehensive deliver contains information of packaging design to consumer.