浅谈现代女性化妆品的发展趋势

On the Development Trend of Modern Women Cosmetics

随着经济的飞速发展,人们的物质生活水平和文化生活水平得到了很大的提高。人们对于商品的追求不再局限于它们的功能,更多的开始注重精神和视觉上的满足感。由此,包装设计成为了新时代的宠儿,它不仅仅是保存商品,运输商品的一种策略,更加成为新的市场的一种营销手段和媒介。包装为产品披上了一件华丽的外衣,这件"衣服"的美与丑直接与产品的销售有着必然直接的联系,同时也刺激着消费者的购买欲望,也成为激烈的市场竞争中最具有力的竞争手段。化妆品包装是化妆品销售中的最后一个关卡,是能够达到成功销售的关键一步,也是直接与消费者进行的最后一步沟通的桥梁。消费者可以通过化妆品的内外包装设计,能够了解化妆品的功能、质地、成分,甚至通过包装设计可以了解到公司的企业文化和理念,寻求到最适合自己的化妆品。

With the rapid development of economy,people＇s material life level and the cultural living standards have improved a lot.People＇s pursuit of goods is no longer confined to their function,more begins to pay attention to spirit and visual contentment.Thus,packaging design became the new era＇s pet.It is not only to save goods and a strategy for transport of goods,and more becomes a marketing tool and media in the new market.Packing put on a splendid coat for products,and its beauty and ugliness has direct contact with the sale of the product,but also stimulates the consumer＇s desire to purchase,and also become the competitive means in fierce competition market. Cosmetics packaging is the last toll-gate of cosmetics sales,the key step to achieve successful sales,and the last step directly with consumers.Consumers can understand the function,material and composition of cosmetics through the inside and outside of the cosmetics packaging design,even can understand the enterprise culture and philosophy,and seek the most suitable cosmetics.