延安市城区居民体育消费现状的调查与分析

Investigation and Strategy Research on the Situation of Sports Consumption among City Residents in Yan'an

本文采用问卷调查、文献资料和数理统计等研究方法对延安市城区居民的体育消费意识、体育消费行为等现状进行了较为全面的调查与了解,并在此基础上分析其影响因素,希望能够为政府部门合理引导延安市城区居民形成积极健康的体育消费模式提供参考,并为体育产业的经营者提供有价值的经济信息。

This article used research techniques,such as questionnaire survey, literature material and mathematical statistics and so on, so as to carry out a more comprehensive investigation and the understanding on status of Yan＇an residents＂ sports expense consciousness, sports consumer behavior, based on this, analyzes its influencing factors, hopes to provide the reference for government departments guiding the Yan＇an residents to form the positive and health sports expense pattern, and supply the valuable economic information for the sports industry＇s operators.