摘要
广告的成败往往与形象代言人的选择有着千丝万缕的联系。在广告业飞速发展的今天,广告代言人不能再是一个空洞的符号,而必须要有的放矢地指涉代言物,并与之成为和谐统一的整体,为社会发展和人类进步做出应有的贡献。
The success or failure of the advertising often concerns the choice of image spokesperson. With the rapid development of the advertising industry, advertising image spokesperson can＇t be a meaningless symbols, and must be targeted to the goods, and form a harmonious and unified whole, contributes for social development and human progress.
出处
《价值工程》
2012年第10期298-299,共2页
Value Engineering
