摘要
从民间美术研究的角度来讲,"招幌"是民间市井商业美术的一个重要组成部分,是中国传统商业文化的一种物质遗存,也是一个重要的民俗美术现象,它对于拓展民族艺术的研究具有重要意义,同时对现代广告招贴发展有着深远的意义。
From the perspective of folk art studies, ＂ Zhaohuang ＂ is a non-commercial art marketplace an important part of traditional Chinese business culture of a substance remains, folk art is also an important phenomenon, it is for the development of national art significant, while the development of modern advertising posters has far-reaching significance.
出处
《中国广告》
2012年第3期136-138,共3页
China Advertising
基金
天津市艺术科学研究规划项目
编号B10042
关键词
现代招贴
传统广告招贴
招幌
民俗美术现象
Modern poster
Traditional advertising posters
Zhaohuang
Folk art phenomenon
