安德烈·高兹的汽车社会意识形态理论及其意义

André Gorz's Social Ideology Theory of The Motorcar and it's Significance

安德烈·高兹认为汽车是一种具有特权标志的非民主化奢侈品,一旦被大众化就会丧失其独特的使用价值。在资本逻辑推动下,大众化消费的汽车成为资本主义意识形态,是一种掩盖现实的虚假意识,控制、影响着人们的日常生活。汽车的大众化消费使得汽车提供的消费神话及特权在现实中幻灭,带来严重的交通堵塞、生态恶化等问题,令人们原本统一的生活被分割。高兹揭示了汽车的社会意识形态功能及其本质,分析他的汽车社会意识形态理论,能为绿色交通、低碳出行等民生问题的解决提供启示。

Andre Gorz argued that the motorcar was the sign of privilege, a kind of non--democracy luxury goods. Once they are popular, the special use value of them will be lose. Under the capital logic function, the motorcar which has realized mass consumption becomes capitalist ideology. It is a kind of false consciousness covering up the reality and control and affect peoples＂ daily life. The mass consumption of motorcar results in consumption myths and privilege coming from the motorcar have gone with the wind in the reality. The mass consumption of motorcar are resulting in serious traffic jam and urban ecological deterioration problems, which segments peoples＂ original unified life. Gorz revealed the social ideology function and its essence of the motorcar. To analyze his theory of motorcar social ideology, can offer some enlightenments for us to solve livelihood issues of green transport and low carbon travel and so on.