摘要
文章认为图书馆服务包括为用户提供图书情报产品和服务项目,将图书馆的服务细分为核心服务、形式服务、期望服务、延伸服务和潜在服务五个层次,图书馆必须根据自身的营销目标,对服务的宽度、长度、深度和相关度进行最优组合。
Library services include information products and service items provided for users. Library services can be divided into five levels. They are core services ,form services, anticipate services, extended services and latent services The libraries must optimize the services length, width, depth and the correlation according to their own sale objectives.
出处
《情报资料工作》
CSSCI
北大核心
2012年第2期78-80,共3页
Information and Documentation Services
关键词
图书馆
营销管理
服务策略
服务层次
服务组合
library, market principle, services tactics, services level, services composition
