县域旅游品牌的发展策略与路径——以增城市为例

Development strategy and route for the county-level tourism brand: taking Zengcheng for example

县域旅游业是我国区域旅游的主要竞争主体之一,而县域旅游品牌的建设是主要的竞争工具之一,集中体现了县域旅游业的开发成果和发展水平。广州增城市发展县域旅游业成效显著,其发展具有较好的借鉴价值。增城市通过大力发展旅游经济,已逐步形成富有特色的以"荔乡仙境生态健康游"为主品牌的县域旅游品牌体系,其品牌内涵逐渐丰富和饱满,已进入了品牌发展阶段,但也存在品牌核心价值不突出,独特性不够等问题。针对其品牌建设中存在的问题,提出了不断完善品牌体系、加强区域合作等县域旅游品牌建设的对策措施。

In the context of the project of ＂ comprehen- sive reconstruction sample district＂ of Shanxi Province, this arti- cle focuses on the key problems of the urbanization progress in Linfen City and analyzes the influencing factors in order to find out the orientation for the initial solution. By applying the urban design theory of cross transferring and biographic friendly city, this article proposes that to put the industrial development as theacceleration engine should be the key strategy. The related im- plementation procedure is also proposed for the urbanization of Linfen City.