摘要
运用文献和网络调查法,从手机报、手机杂志和手机小说等不同形式的手机阅读服务产品以及中国移动、盛大文学和3G门户等典型手机阅读服务机构着手,在了解国内手机阅读服务基本情况的基础上,对国内手机阅读服务的盈利模式进行调查分析。总结现行广告、用户付费等国内手机阅读服务盈利模式的优势与不足之处,并针对盈利模式中存在的问题,给出改进国内手机阅读服务利益分配和盈利模式的建议。
By literature survey and web investigation,the authors study the products of mobile phone reading service which include mobile newspapers,mobile magazines and mobile phone novels,and typical providers of the mobile phone reading service such as China Mobile,Shanda Literature and 3G Portal.On the basis of deeply learning of the mobile phone reading service in China,the authors conduct an academic investigation and analysis on the profit model of mobile phone reading service,summarize the advantages and shortcomings of the current advertising,user-paid and other profit models of the mobile phone reading service in China,and give some proposes on the improvements of the profit model of mobile phone reading service in China according to the problems in the profit model.
出处
《图书情报工作》
CSSCI
北大核心
2012年第6期140-144,148,共6页
Library and Information Service
关键词
手机阅读服务
盈利模式
调查分析
mobile phone reading service profit model survey and analysis
