农民关系网络对创业过程的影响研究

Study on Influence of Farmers' Relational Network on Their Undertaking Process

阐述了农民关系网络相关理论:差序格局理论、弱关系强度理论和强关系力量与"人情与面子"理论。分析了农民的关系网络结构:差序格局下的农民关系网络结构,可以根据Granovetter理论将其分为3个圈层:强关系、弱关系和无连带关系,这3个圈层对农民创业过程的机会选择、创业融资和企业发展阶段有着深刻影响,创业农民只有理性认识不同的关系圈层,才能最大限度挖掘嵌入其中的创业资源。在此基础上,分别从机会选择、创业融资、企业发展3个阶段对中国农民创业过程中的关系选择做了详尽分析。

We elaborated relevant theories of farmers＇ relational network,including the Differentia/Model of Association, the Strength of Weak Tie, Strong Tie Strength, and Favor and Face. The farmers＇ relational network in the Differential Model of Association can be divided into three layers：strong tie, weak tie and irrelative relationship according to theory of Granovetter. These thee layers have deep influence on opportunity se- lection during undertaking,financing and enterprise development. With rational knowledge of these layers, farmers may exploit undertaking re- sources. On the basis of this, we made detailed analysis on farmers＇ selection of relations in the opportunity selection, financing and enterprise de- velopment stages.