基于“微笑曲线”理论的新疆林果业战略研究

Strategic Research of Xinjiang Forestry and Fruit Industry Based on "Smile Curve"

基于"微笑曲线"理论,分析了新疆林果业的产业构成和发展现状,"微笑曲线"理论表明,在研发、加工制造和品牌营销的3大环节中,研发和营销环节在产业链中有高附加值优势,而加工制造环节所获得的利润水平较低。提出了新疆林果业提升经营竞争力和价值增值的战略对策:寻求生态、社会、经济3大效益平衡点,引导科研投入;围绕龙头企业打造产业基地,着力发展精深加工;大力发展信息化和物流建设,抓住林果产业建设的重点;以"绿色"为切入点,突出地域特色,实施自主品牌战略。

Based on theory of ＂Smile Curve＂, this paper analyzes industrial composition and current development situation of Xinjiang forestry and fruit industry. The ＂Smile Curve＂ theory indicates that research and development and marketing sections have advantages of high added val- ue, while processing and manufacturing sections have lower profitability. In line with these situations, strategic countermeasures are put forward for improving competitive power and increasing values of Xinjiang forestry and fruit industry. Countermeasures include seeking balance of ecologi- cal, social and economic benefits, and guiding investment in science and technology;energetically developing finish and deep processing through building industrial bases by leading enterprises; energetically developing informationization and logistics construction and catching major points of forestry and fruit industrial construction; stressing regional characteristics and implementing independent brand strategy from the ＂Green＂ con- cept.