摘要
分析了农村文化产业的商业模式,提出创新农村文化产业商业模式的策略:以文化创意为核心进行资源开发;利用独特资源打造价值链;采取品牌先行方法创新商业模式;融合新技术与新产品创新产业商业模式;利用资本运作增强营销传播。
The business model of rural culture industry was analyzed, some advices for the innovation were put forward ： developing resource with culture innovation as the core; building value chain by using specific resource; innovating business model by using brand preceding method; fu- sing new technology and new product; strengthening marketing broadcasting by using capital operation.
出处
《安徽农业科学》
CAS
2012年第8期4939-4940,共2页
Journal of Anhui Agricultural Sciences
基金
陕西省自然科学基础研究计划项目(2010JQ6014)
关键词
农村文化产业
商业模式
创新
Rural culture industry
Business model
Innovation
