赣南脐橙销售模式与网络营销对策研究

Study on Sales Model and Online Marketing Countermeasures of Gannan Navel Orange

阐述了赣南脐橙经营、传统销售模式,调查了脐橙的价格变化和个体果农的销售渠道,提出脐橙的网络营销模式,构建了理想状态下的脐橙网络销售模式。

The operation, traditional marketing model of Gannan navel orange were elaborated, the price variation and individual fruit farm- ers＇ sales channel were investigated, the online marketing model was put forward, and the navel orange network marketing model was con- structed under the ideal state.