汽车出口——自主品牌扬帆出海

Domestic Auto Brands Rising

2011，是值得全球汽车行业铭记的一年。当人们仍在为日本地震后日立港畔遍地的汽车残骸扼腕叹息的时候，余震才刚刚准备上演—行业巨头力不从心、著名品牌频繁易主、召回事件全球叠出、多地工厂竞相关闭加上全球经济疲软、欧债危机蔓延的大背景，整个国际汽车市场的发展步伐被完全打乱。

China's automakers faced some difficulties in the domestic market in 2011: the consumptions were restrained as the government fought with the inflation and tighten the fluidity; the impact of the stimulus policies faded and some cities launched car- purchase limits; the rapid growth in 2009 and 2010 had set high benchmarks. All of these had pushed down the sales of the Chinese automakers in the domestic market. But the firms got a lot in overseas markets. They exported 814,228 vehicles in 2011, rising at a year-on-year rate of 49.45% to a record high. Although the exports flourished, there were risks. The expansion of Chinese autos has brought up worries in some countries. The Brazilian government has set to protect their domestic brands by heightening tariffs. This may bring a ripple effect in other countries. Besides, the quality of Chinese cars still lagged behind the international leading brands. To cope with these difficulties and take more shares in the global market, the Chinese firms will have to invest more in R&D and develop their own vital techniques.