青海省旅游客源市场分析研究

Analysis of Tourist Market and Its Developing Tactics in Qinghai Province

青海省旅游资源独特,资源的垄断性高,但旅游业起步晚且发展水平较低,在国际和国内旅游客源市场上占有的份额小。作者运用1990年～1997年旅游统计资料,研究了青海省国内、国际旅游客源市场的数量和地域构成现状,并针对其客源市场发展目标,提出了相应的开发措施。

Based on the data analysis of the oversea and domestic tourist during 1990 to 1997,the author forecasted the tourism trends in Qinghai Province,and point out the factors that might influence Qinghai tourism market's development and divided the market kinds with different developing aims.At last,the author put forward some tactics about further development of tourist market in Qinghai Province.