明星文化与大学生成长

A Research on the Influence of Star-culture on the Undergraduates

在信息快速传播和价值观多元化的今天,明星文化早已成为校园文化生活中的一种新文化,耀眼的明星所传递出的时尚娱乐元素深深吸引着大学生群体。他们在接受明星、消费明星的同时,思想意识也潜移默化地受到影响。研究发现,明星文化对大学生成长过程中的行为、价值观和消费观产生深刻影响,强调有效的引导必不可少。

With rapid information dissemination and social value diversification, star-culture has become a new culture at university. Lots of undergraduates are attracted and influenced by fashionable elements shown by shining stars and their ideologies are imperceptibly affected by star-culture because the undergraduates accept stars and consume them. In order to thoroughly find out how star-culture affects undergraduates＂ values and consumption concepts, the paper analyses the influence of star-culture on the undergraduates＂ behavior in the process of growth, values, consumption concepts with the questionnaire method, then to propose some effective suggestions for promoting college students＂ ideological construction.