拟真时代:鲍德里亚媒介理论的后现代视角

The Era of Simulation: the Postmodern Perspective in the Media Theory of Bardrillard

作为后现代主义理论的中心人物之一,鲍德里亚以"拟像"、"拟真"和"超真实"等概念描述媒介与技术主导下的后现代社会形态。他将媒介阐释为主要的拟真机器,媒介的拟真不仅渗透到大众日常生活,同时也成为当代资本主义新的社会控制模型。在媒介与技术形成的超真实世界中,作为社会主体的大众被压制、消解而沦落为"沉默的大多数",最终导致了"社会的终结"。鲍德里亚的理论对理解后现代主义视野下的媒介批判理论、阐述媒介的意识形态功能提供了有益的启示。

As one of the most important theorists in postmodern theory,Jean Bardrillard puts forward some postmodern concepts such as simulation,implosion and hyperreal,which are used to describe the postmodern nature of society governed by media and technology.Media are interpreted as important simulation machines prevalent in daily life,which also play a role in the model for social control in contemporary capitalistic society.In a hyperreal world,the mass had been reduced to 'the silent majorities',which eventually led to 'an end to society'.Media theory of Bardrillard provides great insights for the reflection on media criticism from a postmodern perspective and understanding of the media as a tool of ideology.