摘要
它是团购里的奇迹,是什么原因造就了这个奇迹呢?3月6日,一向顺风顺水、高歌猛进的聚划算"意外"迎来一次成长阵痛——因内部管理出现纰漏,阿里巴巴当天宣布免去总经理阎利珉(花名"慧空")的职务。没有人怀疑阿里巴巴在内部反腐问题上的决绝态度,
March 6th is a special day for Juhuasuan, a group purchase website under China's largest e-commerce platform Taobao. The company's parent company Alibaba Group removed Yan Limin, General Manager of Juhuasuan, from his position due to internal administrative reasons. It is widely recognized that Juhuasuan is the only winner in the winter of group purchase today. Started from a small team in Taobao in 2010, even now the company has only 100 staffs or so, but managed to create RMB10.18 billion (USD1.6 billion) of sales revenue in 2011, taking nearly half of the market shares on China's group purchase market. 'Though Taobao had lots of marketing tools before Juhuasuan, none was able to leverage great effect. It is Juhuasuan that managed to become the most effective marketing platform for single items in the greater Taobao system,' Said Yan. According to Yan, Juhuasuan will complete the whole e-commerce territory of Alibaba with bigger sales target this year, alongside its C2C market Taobao, B2C mall Tmall.com and shopping search engine Etao.com. For the fast developing Juhuasuan, the next three years will be a time of life or death.