卷烟消费者信息采集与分析系统设计研究

Study on System Design for Collect and Analyze the Information of Cigarette Consumers

卷烟采购计划与营销方案的制定需要有一个卷烟消费者信息数据采集与分析系统的全方位支持。本系统通过搜集和分析卷烟消费者的信息,预测消费者在什么时候以何种方式购买卷烟。最终实现卷烟结构的不断优化、档次的持续提升、价格的持续稳定以及高质量的营销。

Cigarette procurement plan and the implementation of marketing program need the complete support of cigarette consumers information data collection and analytical system. Through the collection and analysis of information from cigarette comumers, it can forecast the method and the time of buying. In the end, it can realize the continuous optimization of cigarette sales structures and the sustained promotion of cigarette grade, the sustained stability of price and high-aualitv marketing.