营销:在“平台时代”

Marketing in the era of platform

苹果每售出一台时尚的手机，就是为用户配置了一家随身携带的商店。在满足人们随时、随地、随心购买软件、服务等商品需求的同时，苹果也留下了属于自己的利润。

Recently,the business model of platform economy such as Apple and Facebook is popular all around the world.Compared to traditional economy,it has unique advantages.It is 'platform free and value-added charges,pruducts free and service charges'.QQ and Taobao Mall are good examples of this model.The network platform has the effect of increasing marginal value——the more users,the higher value and lower cost.In today's business community,platform winning has become a more and more explicit competition rule.The Apple company can be described as the culmination of this rule.The Apple phenomenon is not only the success of brand and product,but the success of platform economy.As a result,more and more Chinese traditional enterprises have transformed into a platform model.However,platform economy also has bad sides.On the one hand,the monopoly of platform enterprise can strangle the living space of thousands of small and micro enterprises.On the other hand,the monopoly concentration of platform enterprise can easily result in the 'guest of inn big bully',which would seriously harm the benefits of suppliers and consumers.So we should strengthen the supervision and constraints of the platform enterprise.