体育健身俱乐部资源配置特征——以山东八市体育俱乐部为例

Characteristics of Resource Allocation in Athletic Health Clubs ——Taking Clubs in Eight Cities in Shandong Province as Cases

资源优化配置是企业得以生存发展的根本。从经济学角度对山东八市体育健身俱乐部资源配置四维度的研究发现,俱乐部的内隐资本与外显资本的相呼应,符合企业运作规律,但财力资源薄弱是最大阻碍;人力资源质量有待提高,数量表现为相对不足;信息反馈资源表明俱乐部仍有25%左右的发展空间。研究结果为培育和促进现有健身市场,繁荣体育消费市场提供了依据。

The optimal allocation of resources is the fundamentality for business to survive and develop. From the economic perspective on the eight cities＇ clubs, the author did a four -dimensional study of their resource allocation and found that the echo of their implicit and explicit capital accorded with the orderliness of business operation, but the weakness of financial resources was the biggest obstacle ; the quality of human resources needed to improve, while the quantity was relatively lack; feedback resources showed that the clubs still had about 25% development space. The research results will underlie the nurture and promotion of the existing club market, and the prosperity of sports consumer market.