以《忐忑》走红为例谈网络媒介构建的拟态环境

Mimicry Condition of Network Medium Construction As the Case of Unrest

被推崇为神曲的《忐忑》流行于网络媒介所构建的拟态环境中,后忐忑时代还在进行,笔者试以此现象为线索分析网络媒介所构建的拟态环境的虚拟个性以及受众在拟态环境中的传播心理,并呼唤受众媒介素养与媒体自身素养的提高,大众应坚持适度原则体验媒介构建的拟态环境,不能沉溺于媒介所营造的虚拟世界中。

The song Unrest being cried up divinity prevails in the mimicry condition of network medium construction, post Unrest age is still on the go, this paper discusses the dummy individuality and mass psychology, calls for the improvement of mass medium accomplishment and medium itself, mass should insist on principle of moderation experiencing the mimicry condition of network medium construction, cannot indulge in the virtual world constructed by medium.