摘要
选取我国传统出版社中数字化转型起步较早、数字出版业务开展较为成熟的外语教学与研究出版社为典型个例,通过分析在其数字化转型进程中对于内容资源、信息技术、平台建设和跨媒体合作这四大方面的实践做法,我们可以从外研社开展的业务中总结出一些其他传统出版社可以借鉴的经验。
The digital transformation is becoming a crucial mission to the traditional presses, but they don＇t know exactly what and how to do, lacking of a clear program plan. Thus, in this paper, the writer is taking the Foreign Language Teaching and Research Press as the point, analyzing its project in the four aspects： resources development, information technologies, platform construction and the cooperation with other media, summing up the valuable experiences for other traditional presscs.
出处
《北京印刷学院学报》
2012年第1期40-43,共4页
Journal of Beijing Institute of Graphic Communication
基金
新闻出版总署2011年重点课题"我国数字出版产业发展模式研究"成果之一(E-1-2)
关键词
传统出版社
数字化转型
外语教学与研究出版社
the traditional press
the digital transformation
Foreign Language Teaching and Research Press
