摘要
Web导航不仅是一种提供网站页面间跳转的方法,还是体现导航及其所包含内容之间关系的重要手段。良好的Web导航能够充分展示品牌的定位和价值,明确用户在纷繁复杂互联网中的位置,有效地提供用户获取信息的途径,引导用户实现网站所有者的业务目标。
Web navigation is not only the way how web pages jump between each other, but also the key method which reflects the relation between the navigation and the contents. Good web navigation can fully demonstrate the brand＇s orientation and value, and let the user clarify his position in the complicated internet context, effectively provide the user access to information, and lead the users to achieve the website owner＇s business targets.
出处
《北京印刷学院学报》
2012年第1期68-71,共4页
Journal of Beijing Institute of Graphic Communication
基金
2011年度北京市人才强教生化计划"中青年骨干人才培养计划"资助(06170111044)
关键词
WEB导航
网站类型
用户体验
评价标准
web navigation
website types
user experience
evaluation standards
