浅论实名制博客网站的社交网络建构——以博联社为例

The Social Network Construction of the Real-name System in the Blog Portal——As the Example of Blshe

实名制与网络传播环境变迁密切相关。其强化了博联社用户身份和信息传播的双重真实性,在无形中促进了用户与网站以及用户之间的互动,个人的社交网络也随之得以建立。此过程主要表现为个人社会资本在网络传播语境下的一种独特复现。博联社等一批实名制博客网站的产生与发展目前虽非主流趋势,但业已体现出新的传播理念转向,如从大众传播到分众传播、从平台支持到内容支持等。

The real-name system emerged with the changing environment of the internet communication.It intensifies the truth of both the users′ identity of the website named Blshe and the information they released.It not only makes the website and the users interact with each other,but also work interactively among the users themselves.Then,the users′ personal social nets are established when their personal resources appeared again uniquely in the environment of the internet communication.Although the emergence and the development of the websites like Blshe,which all use the real-name system,are not the mainstream trend now,the new changes of the communication idea,which are expressed by them,can be found,such as changes from mass communication to focus group communication and transforms from platform support to content support and so on.