提升政务微博质量 促进社会管理创新

Improving the Quality of Government Micro-Blogging Promoting the Innovation of Social Management

以微博为代表的网络舆论场的蓬勃发展,为社会管理创新及社会善治打开了一扇亮窗。政务微博为社会管理提供了新的信息技术等工具支持,为社会管理提升了服务意识和能力驱动力支持,为社会公众及时获得信息提供了有效的平台支持,为社会管理中践行群众路线提供智力支持,为社会管理中体现民意良性互动提供了支持。当前政务微博存在形式化、空心化、名利化等不足。切实提高政务微博的质量和水平,要以马克思主义大众传播观为指导,坚持政务微博内容的真实性;积极转变执政"执网"方式,坚持政务微博要着重时效性;升华学习型领导干部理念,坚持政务微博持久性;增强领导干部媒介素养,提高政务微博质量;建立政务微博的科学管理体制机制,促进政务微博优良发展。

Micro-blogging represents the rapid development of network market,which opens a bright window to social management innovation and good governance.Administrative micro-blogging provides new technology tools for community management,enhances the management capacity and supports the practice of social management.At present,there exist backwards in administrative micro-blogging.In order to effectively improve the quality of administrative micro-blogging,it is essential to take the Marxist concept of mass communication as guide,and establish institutional mechanisms of administrative micro-blogging for its further development.