嘉兴休闲旅游业可持续发展研究

A Study on Jiaxing's Sustainable Development in Recreational Tourism

通过对嘉兴市地理位置、休闲旅游资源、经济发展水平、休闲旅游状况及规模化程度进行分析,指出了目前嘉兴市休闲旅游业存在旅游淡旺季明显、农家乐规模小且整体水平偏低、新型旅游产品极少和高素质旅游管理人才短缺等4个方面的主要问题,并提出了深化政府的统筹与推动作用,满足旅客的不同层次需求;设计与普及旅游标志,完善休闲生态游空间布局体系;加大旅游品牌宣传力度,培养旅游咨询师;借助区位优势和人口特点,特别关注老年人旅游市场等四个方面的对策。

Through an analysis of Jiaxing City＇s location,leisure and tourism resources,level of economic development,leisure and tourism situation and its scale,the author points out the main problems existing in Jiaxing City＇s leisure tourism,which are apparent slack seasons and peak seasons,small scale of the farmhouses with overall low level,lack of new tourism products and shortage of high-quality travel management personnel.Countermeasures are proposed in the following four aspects： to deepen the government functions of coordination and promotion,and meet the needs of travelers at different levels;to design and popularize tourist signs,and improve the layout system of leisure and eco-tourism space;to enhance tourism brand propaganda,and train travel consultants;to rely on the locational advantages,and population characteristics,and show particular concern to the elderly tourist market.