论以实践技能为导向的旅游市场营销教学改革

Teaching Reform on Tourist Marketing Oriented practical skills

随着社会和技术的日益进步,大学生的观念不断发生改变,由以往的"要我学"逐步向"我要学"转变。特别是大学生的实践技能已经成为用人单位的首选。文章认为旅游市场营销的教学要进行改革,首先必须提高以实践技能为导向的旅游市场营销教改重要性的认识,然后分析现行旅游市场营销教学模式所存在的问题,最后对现行旅游市场营销教学方式改革提出对策。

With the development of society and technology, attitudes towards learning trom college students have been changing： imm ＂being forced to learn＂ to ＂ learn volutarily＂. What＇s more, specail attention is being paid to their practical skills. Based on the above changes, here it puts forward that teaching on tourist marketing should be reformed. It tells of the importance of teaching reform on the course first, and then gives an analysis of the present problems , finally offers some suggestions on how to conduct the teaching reform on toursit marketing.