浅谈煤炭工业出版社改制后经营发展战略

Comments on Business Development Strategy After Reform of China Coal Industry Publishing House

文章分析了煤炭工业出版社改革现状,进行了有效定位,利用SWOT模型分析了煤炭工业出版社的优势、劣势和面临的机会。根据分析结果,提出未来煤炭工业出版社应选择的经营发展战略。

The paper had an analysis on the reform status of China Coal Industry Publishing House. A effective positioning of the publishing house was conducted. The SWOT model was applied to analyze the advantage,disadvantage and faced opportunity of the publishing house. According to the analysis results,the business development strategy selected was provided for the China Coal Industry Publishing House in future.